The rise and rise of Doc Johnson

All you need to know about Doc Johnson

 

Doc Johnson has gained the recognition of Procter & Gamble of wholesale sex toys. Ever since its launch in 1976, it has been launching newer and newer products with its manufacturing carefully controlled in United States. That is why; it offers innovative, high-quality, and handcrafted products.

 

Founders and leadership of Doc Johnson:

 

The company was launched by none other than Doc Johnson in North Hollywood, California. Reuben Sturman of Cleveland injected the start-up cash to make this another venture in his portfolio. He was a marketing genius and Doc Johnson certainly benefited from his experience.

 

The Pres Ron Braverman decided to acquire the rubber goods company, which he turned into a manufacturer of all sell sex toys. Today, after 40 years of the launch of the company, Chad Braverman, who is his son, is the CEO of the company. The company manufactures over 2000 products, with over three-fourths of them being manufactured in California. The employee strength is over 500, and the company fulfills 75,000 orders per week. The company has facilities spanning across 250,000 ft².

 

Reuben Sturman helped steer the company in the right direction before passing away in 1997. He had over 200 businesses in this portfolio across numerous industries like adult books, stores, movies, distribution companies, and magazines. The Braverman family currently has the owner of the company, which is a dominant player in the adult toys industry.

 

Leading by Innovation:

 

Doc Johnson has led the industry with innovation. The wholesale sex toys industry has many different players. However, they haven’t been able to match the vision as well as the innovation of this company. In the year 2012, Chad Braverman exclaimed that they still rely on innovation and market leadership to launch new products. We stated that soon, they will be launching a product that will be regarded as the iPhone of the industry.

 

The most sold products of the brands include pocket rocket. It is a sub-brand of the company which has external use vibrator for women. The company also launched rabbit vibrators which gained popularity because of the coverage of mainstream media and television. It was mentioned in HBO’s famous series sex and the city. That is when this vibrator gained mainstream attention. The sales of the Rabbit vibrator exploded after that.

 

However, these are not just only innovative products of the company. There are many others like

 

• Ivibe Luxury vibrator

 

• Molded replicas of port star anatomy

 

• TRYST™ Multi Erogenous Silicone Massager

 

• OptiMALE™ Rechargeable Vibrating C-Ring

 

• And so on

 

How Doc Johnson was able to build his empire on all sell sex toys?

 

With experience of over 4 decades, Doc Johnson certainly became a dominant player in the wholesale sex toys industry. Currently as well, the company wins awards on a regular basis and in innovative way, it launches new products.

 

Initially, the products which the company launched, won rewards for all around sexual self-exploration and interaction between consenting adults. These days, the company has expanded the range of products to ensure that it caters to all identities, interests, as well as genders. Not only that, it is one of the very few wholesalers in sex toys manufacturer which focuses on safety along with comfort and pleasure.

 

The aim of the company’s motto is to provide pleasure to its customers along with excitement and pleasure.

 

Multichannel presence of Doc Johnson

 

The presence of Doc Johnson’s worldwide through its various channels. While it has excellent brand recognition in America but over the years, this brand has become popular globally as well.

 

It has a dominant market share even in countries like Russia and Turkmenistan. Thus, when you look at the brands being sold in the brick and mortar sex toy retail outlets, you will realise that Doc Johnson is one of the most dominant one.

 

Such a wide distribution has only become possible due to the marketing acumen of Ron Braverman. Over the years, he decided to use online markets, retail brick and mortar events, industry events, online events, and various other channels to grow the brand as well. The products by the brand have gained a reputation for being entirely safe due to their manufacturing processes as well as providing immense pleasure.