Adult Products Industry Survey Report - taking the Chinese market as an example

No one can accurately give the market size of the adult goods industry. In other words, people with expectations can not predict how big the market will be able to do. Everyone knows that the growth rate is very fast and the market is very big.

How high is the domestic retail sales of adult products? In 2011, the domestic retail sales of the domestic sex goods industry were 120 billion yuan, of which 15% were neutral devices; there were 200,000 retail stores in China, 30% of which were offline physical stores; from 2006 to 2011, the compound growth rate of the industry was 20%, and it is expected to reach 40% by 2021;

How many people's needs have not yet been met? In 2012, some people said that the annual sales of China's sex goods market was 5 billion yuan, but the market demand was more than 15 billion yuan, and 10 billion yuan could not be met. It is predicted that the overall market demand will exceed 600 billion yuan in 2020.

How big is the market scale of adult products? In 2013, Ling Degang, founder of Romantic Hall, China's largest adult goods e-commerce, provided data indicating that the market size of sex goods reached 30 billion yuan in 2013.

Who are the consumers? 70% of consumers are male and 30% are female, but the proportion of female products sold is as high as 80%.

[The real big porn industry is China]

Japan has been wronged. A survey shows that China is the real big sex industry country. According to incomplete statistics, the consumption of pornographic content in China accounts for 27.4 billion US dollars. But in terms of per capita consumption, the situation is completely different. Per capita consumption is the highest in Korea, with a limit of $526.86, while in China, the per capita consumption of pornographic content is only $27.41. 

[The largest pornographic website traffic is higher than Skycat]

Durex, LELO and Baile sell best.

According to Taobao statistics, most of the best sellers are foreign brands. Among them, Durex, LELO and Baile ranked first, second and third respectively. Durex is famous for condoms, while the latter two are mainly made of sex toys. The unit price of LELO is higher than that of Baile.

All data covered in this article are true and reliable and are for reference only.